Understanding the Repatronage Intentions of Supermarket Customers: A Cluster Analysis.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 2, p. 46By:Padhye, Grishma;Sangvikar, B. V.Publication type:Article
Segmentation of Young Consumers of North-East India Based on Their Decision-Making Styles.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 2, p. 65By:Deka, Pradeep K.Publication type:Article
End of the Road for Maruti 800: A Case Study.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 2, p. 86By:Shafiulla, B.Publication type:Article
Consumers' Deal Proneness: A Demographic Approach.Published in:IUP Journal of Marketing Management, 2016, v. 15, n. 2, p. 7By:Dastidar, Surajit GhoshPublication type:Article