The Influence of Teenagers as Internet Experts on Online Purchase, with Specific Reference to Booking of Tourist Nights.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 3, p. 38By:Torkia, Boussif;Fakhri, Issaoui;Najeh, Daly ChakerPublication type:Article
Key Drivers Influencing Shopping Behavior in Retail Store.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 3, p. 7By:Hasan, Aamir;Mishra, SubashPublication type:Article