Marketing Strategies of Small-Scale Milk Producers: A Study in Azamgarh District, Uttar Pradesh.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 2, p. 63By:Mishra, Kaushlendra VikramPublication type:Article
Cracking the Digital Code: A Study of Indian Car Market.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 2, p. 26By:Dahiya, RekhaPublication type:Article
The Influence of Availability of Shopping Time on Impulse Purchase Tendency.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 2, p. 47By:Chaturvedi, Ramesh KumarPublication type:Article
A Scale to Assess the Efficacy of Consumer Decision Making.Published in:IUP Journal of Marketing Management, 2015, v. 14, n. 2, p. 7By:Sachdeva, RuchikaPublication type:Article