Impulse Purchase Behavior Among Generation-Y.
- Published in:
- IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 21
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2015 AND VI 14 AND IP 1
Results: 4
1
2
Factors Influencing the Buying Behavior of Consumers Towards Organized Retail Stores in Jalandhar, Punjab.
- Published in:
- IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 51
- By:
- Publication type:
- Article
3
Consumer Behavior Towards Packaged Food in Rural Areas: An Empirical Study in Ahmedabad District, Gujarat.
- Published in:
- IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 7
- By:
- Publication type:
- Article
4
Cause Marketing - The Corporate, Consumer and Cause Partnership for Mutual Benefit: An India Perspective.
- Published in:
- IUP Journal of Marketing Management, 2015, v. 14, n. 1, p. 39
- By:
- Publication type:
- Article