Involvement Constructs and Paths to Persuasion Models in Decision Making by a Retail Buyer.
- Published in:
- IUP Journal of Marketing Management, 2009, v. 8, n. 3/4, p. 56
- By:
- Publication type:
- Article
Works matching IS 09726845 AND DT 2009 AND VI 8 AND IP 3/4
Results: 7
1
2
Managing Service Quality: An Empirical Study on Internet Banking.
- Published in:
- IUP Journal of Marketing Management, 2009, v. 8, n. 3/4, p. 96
- By:
- Publication type:
- Article
3
Enduring Relationships.
- Published in:
- 2009
- By:
- Publication type:
- Case Study
4
Impact of Service Quality on Customer Loyalty, Commitment and Trust in the Indian Banking Sector.
- Published in:
- IUP Journal of Marketing Management, 2009, v. 8, n. 3/4, p. 74
- By:
- Publication type:
- Article
5
Determining Relationship Marketing Instruments.
- Published in:
- IUP Journal of Marketing Management, 2009, v. 8, n. 3/4, p. 25
- By:
- Publication type:
- Article
6
Consumer Behavior from a Social Communication Perspective: A Research on Young Adults.
- Published in:
- IUP Journal of Marketing Management, 2009, v. 8, n. 3/4, p. 42
- By:
- Publication type:
- Article
7
Cognitive Dissonance and Purchase Involvement in the Consumer Behavior Context.
- Published in:
- IUP Journal of Marketing Management, 2009, v. 8, n. 3/4, p. 7
- By:
- Publication type:
- Article