Initial Marketing Design to Enter the Pickle Business: A Case Study on an Aspiring Women's Group in Hooghly District.Published in:IUP Journal of Management Research, 2010, v. 9, n. 1, p. 64By:Mukherjee, SrabantiPublication type:Article
FDI and Economic Growth in the ASEAN Countries: Evidence from Cointegration Approach and Causality Test.Published in:IUP Journal of Management Research, 2010, v. 9, n. 1, p. 38By:Srinivasan, P.;Kalaivani, M.;Ibrahim, P.Publication type:Article
Factors Affecting 'Internet Marketing' Campaigns with Reference to Viral and Permission Marketing.Published in:IUP Journal of Management Research, 2010, v. 9, n. 1, p. 26By:Shukla, TimiraPublication type:Article
Advertisement Effectiveness: Role of 'Word-of-Mouth' in Success of Educational Institutes in Non-Metro Cities.Published in:IUP Journal of Management Research, 2010, v. 9, n. 1, p. 7By:Arya, Dharm PrakashPublication type:Article