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Bio-Materials: The New Luxury Nobility?
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 1, p. 44
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- Publication type:
- Article
Event Marketing as the Key Communicator in Brand Strategies: A Conceptual Model.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 1, p. 22
- By:
- Publication type:
- Article
Role of Private Label Familiarity in Consumer Purchase Intention Towards Apparels.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 1, p. 5
- By:
- Publication type:
- Article