Found: 8
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Consumer Insights on Fixed Line Broadband Internet Services Adoption in North India.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 152
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- Publication type:
- Article
Systematic Literature Review and Bibliometric Analysis of Research on Consumer Car-Buying Behavior.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 109
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- Publication type:
- Article
Impact of Environmental Consciousness and Knowledge on Purchase Intention and Behavior of Green Consumers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 91
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- Publication type:
- Article
Segmentation of Organic Consumers in Goa: An Empirical Study.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 198
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- Publication type:
- Article
Consumer Perception of Apparel Retail Formats in West Bengal: A Study Using Interdependence Techniques.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 173
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- Publication type:
- Article
Influence of Electronic Positive Word-of-Mouth on Online Purchase Intention: A TPB-TAM Study on Electronic Gadgets Consumers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 68
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- Publication type:
- Article
Relationship Between Retail Service Quality Dimensions and Customer Satisfaction: A Study on Indian Hypermarket Shoppers.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 40
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- Publication type:
- Article
Influence and Mediating Effects of Freebies on Purchase Intention of Gen Z Indians at Gourmet E-Stores: A Study Using S-O-R Model.
- Published in:
- IUP Journal of Marketing Management, 2023, v. 22, n. 4, p. 5
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- Publication type:
- Article