Does Affective Appeal in Television Advertisement of Durable Goods Influence Millennials?
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- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 59
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- Article
Works in IUP Journal of Marketing Management, 2021, Vol 20, Issue 1
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The Key Motivations and Constraints of Collaborative Consumption: An Application of Theory of Reasoned Action.
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- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 40
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- Article
3
The Determinants of Adoption of Social Media Marketing Among SMEs in Tanzania.
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- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 7
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- Article