Does Affective Appeal in Television Advertisement of Durable Goods Influence Millennials?
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 59
- By:
- Publication type:
- Article
Works matching IS 0972-6845 AND VI 20 AND IP 1 AND DT 2021
Results: 3
1
2
The Key Motivations and Constraints of Collaborative Consumption: An Application of Theory of Reasoned Action.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 40
- By:
- Publication type:
- Article
3
The Determinants of Adoption of Social Media Marketing Among SMEs in Tanzania.
- Published in:
- IUP Journal of Marketing Management, 2021, v. 20, n. 1, p. 7
- By:
- Publication type:
- Article