Special Issue of the Journal of Strategic Marketing: ~ Strategic Brand Storytelling ~.
- Published in:
- 2019
- Publication type:
- Announcement
Works matching IS 0965-254X AND VI 27 AND IP 7 AND DT 2019
Results: 6
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Does one design fit them all? Study of drivers of co-creation interest along different consumer segments.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 7, p. 630, doi. 10.1080/0965254X.2018.1464051
- By:
- Publication type:
- Article
3
Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 7, p. 612, doi. 10.1080/0965254X.2018.1464049
- By:
- Publication type:
- Article
4
Risk perceptions in Japanese SMEs: the role of Internet marketing capabilities in firm performance.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 7, p. 599, doi. 10.1080/0965254X.2018.1464048
- By:
- Publication type:
- Article
5
Modelling brand loyalty in the Nigerian telecommunications industry.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 7, p. 583, doi. 10.1080/0965254X.2018.1462842
- By:
- Publication type:
- Article
6
The role of relationships in start-up development.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 7, p. 559, doi. 10.1080/0965254X.2018.1430057
- By:
- Publication type:
- Article