Navigating choices: a framework of consumer search.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 215, doi. 10.1007/s11002-024-09741-7
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2025 AND VI 36 AND IP 2
Results: 10
1
2
Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 259, doi. 10.1007/s11002-024-09740-8
- By:
- Publication type:
- Article
3
A picture's worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 243, doi. 10.1007/s11002-024-09736-4
- By:
- Publication type:
- Article
4
The evolving field of consumer research through the lens of its top journals.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 227, doi. 10.1007/s11002-024-09731-9
- By:
- Publication type:
- Article
5
Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 303, doi. 10.1007/s11002-024-09758-y
- By:
- Publication type:
- Article
6
Simultaneous versus sequential option presentation: A conceptual replication.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 289, doi. 10.1007/s11002-024-09746-2
- By:
- Publication type:
- Article
7
Advancing the science of marketing.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 205, doi. 10.1007/s11002-024-09745-3
- By:
- Publication type:
- Article
8
Myopic marketing management and stock performance in the short term: the moderating role of asset turnover.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 273, doi. 10.1007/s11002-024-09744-4
- By:
- Publication type:
- Article
9
Celebrating excellence: insights from the 2024 Paul D. Converse Symposium.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 183, doi. 10.1007/s11002-024-09743-5
- By:
- Publication type:
- Article
10
Creating a beautiful life.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 193, doi. 10.1007/s11002-024-09742-6
- By:
- Publication type:
- Article