On enjoying watching movies in a theatre versus at home: a comparative analysis.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 29, doi. 10.1007/s11002-023-09705-3
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2024 AND VI 35 AND IP 1
Results: 11
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2
Sports fandom in the metaverse: marketing implications and research agenda.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 1, doi. 10.1007/s11002-023-09702-6
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- Publication type:
- Article
3
Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases?
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- Marketing Letters, 2024, v. 35, n. 1, p. 59, doi. 10.1007/s11002-023-09700-8
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- Publication type:
- Article
4
A Conceptual replication of the differential price framing effect in the field.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 159, doi. 10.1007/s11002-023-09690-7
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- Publication type:
- Article
5
The role of product acquisition mode in self- and social-signals of status.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 143, doi. 10.1007/s11002-023-09688-1
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- Publication type:
- Article
6
The overlapping effect: impact of product display on price–quality judgments.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 107, doi. 10.1007/s11002-023-09684-5
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- Publication type:
- Article
7
You ain't foolin' me! Imposter judgments in luxury status signaling.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 129, doi. 10.1007/s11002-023-09687-2
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- Publication type:
- Article
8
Embracing the spotlight (effect): how attention received online influences consumers' offline spotlight biases.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 45, doi. 10.1007/s11002-023-09685-4
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- Publication type:
- Article
9
Where is the brand growth potential? An examination of buyer groups.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 95, doi. 10.1007/s11002-023-09682-7
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- Publication type:
- Article
10
Love is blind: the ironic effect of fans' experience on taste perception.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 15, doi. 10.1007/s11002-023-09678-3
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- Publication type:
- Article
11
Market expansion and the scope of mass customization.
- Published in:
- Marketing Letters, 2024, v. 35, n. 1, p. 73, doi. 10.1007/s11002-023-09675-6
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- Publication type:
- Article