Cued-recall asymmetries: the case of brand names and logos.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 669, doi. 10.1007/s11002-023-09697-0
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2023 AND VI 34 AND IP 4
Results: 13
1
2
Personalized subject lines in email marketing.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 727, doi. 10.1007/s11002-023-09701-7
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- Publication type:
- Article
3
Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 685, doi. 10.1007/s11002-023-09677-4
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- Publication type:
- Article
4
Need to evaluate as a predictor of creating and seeking online word of mouth.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 697, doi. 10.1007/s11002-023-09676-5
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- Publication type:
- Article
5
Platform break-even market share.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 713, doi. 10.1007/s11002-023-09674-7
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- Publication type:
- Article
6
CEO inside-debt compensation and strategic emphasis.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 653, doi. 10.1007/s11002-023-09673-8
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- Publication type:
- Article
7
Role of music tempo in choosing from large and small choice sets: insights from functional magnetic resonance imaging (fMRI).
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 633, doi. 10.1007/s11002-023-09672-9
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- Publication type:
- Article
8
The Oversensitivity in Gift-Giving Phenomenon.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 619, doi. 10.1007/s11002-023-09670-x
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- Publication type:
- Article
9
Consumer misestimations of small recurring changes vs. a single large lump sum.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 605, doi. 10.1007/s11002-023-09669-4
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- Publication type:
- Article
10
Can power predict consumers' preferences for aesthetic products? The moderating role of locus of control.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 575, doi. 10.1007/s11002-022-09661-4
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- Publication type:
- Article
11
The impact of commodity taxation on product variety: a multi-category investigation.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 591, doi. 10.1007/s11002-022-09660-5
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- Publication type:
- Article
12
The adoption and disadoption of electric vehicles by innovators.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 549, doi. 10.1007/s11002-022-09659-y
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- Publication type:
- Article
13
Profitability of behavior-based price discrimination.
- Published in:
- Marketing Letters, 2023, v. 34, n. 4, p. 535, doi. 10.1007/s11002-022-09658-z
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- Publication type:
- Article