Great expectations: argument order expectations shape the efficacy of order effects in one-sided advertisements.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 383, doi. 10.1007/s11002-023-09683-6
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2023 AND VI 34 AND IP 3
Results: 12
1
2
Understanding effect sizes in consumer psychology.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 367, doi. 10.1007/s11002-023-09680-9
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- Publication type:
- Article
3
Are scientific practices improving in consumer research? A glass half-full and half-empty.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 375, doi. 10.1007/s11002-023-09679-2
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- Article
4
Movie fit uncertainty and interplay between traditional advertising and social media marketing.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 429, doi. 10.1007/s11002-023-09666-7
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- Publication type:
- Article
5
What reviews foretell about opening weekend box office revenue: the harbinger of failure effect in the movie industry.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 513, doi. 10.1007/s11002-023-09665-8
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- Publication type:
- Article
6
Social media sentiment polarization and its impact on product adoption.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 497, doi. 10.1007/s11002-023-09664-9
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- Publication type:
- Article
7
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 483, doi. 10.1007/s11002-022-09663-2
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- Publication type:
- Article
8
Tighter nets for smaller fishes? Mapping the development of statistical practices in consumer research between 2008 and 2020.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 351, doi. 10.1007/s11002-022-09662-3
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- Publication type:
- Article
9
How uncertainty affects information search among consumers: a curvilinear perspective.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 415, doi. 10.1007/s11002-022-09657-0
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- Publication type:
- Article
10
Sentiment deviations in responses to movie trailers across social media platforms.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 463, doi. 10.1007/s11002-022-09656-1
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- Publication type:
- Article
11
Expectation-based consumer purchase decisions: behavioral modeling and observations.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 397, doi. 10.1007/s11002-022-09650-7
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- Publication type:
- Article
12
Meaningless procedures can be meaningful for information security: consumer use of single and multiple cues in information security inferences.
- Published in:
- Marketing Letters, 2023, v. 34, n. 3, p. 449, doi. 10.1007/s11002-022-09649-0
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- Publication type:
- Article