Works matching IS 09230645 AND DT 2023 AND VI 34 AND IP 1

Results: 12

Reaching for rigor and relevance: better marketing research for a better world.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 1, doi. 10.1007/s11002-022-09648-1

By:

Madan, Shilpa;
Johar, Gita Venkataramani;
Berger, Jonah;
Chandon, Pierre;
Chandy, Rajesh;
Hamilton, Rebecca;
John, Leslie K.;
Labroo, Aparna A.;
Liu, Peggy J.;
Lynch Jr., John G.;
Mazar, Nina;
Mead, Nicole L.;
Mittal, Vikas;
Moorman, Christine;
Norton, Michael I.;
Roberts, John;
Soman, Dilip;
Viswanathan, Madhu;
White, Katherine

Publication type:

Article

Ad expenditures and perceived quality: a replication and extension.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 161, doi. 10.1007/s11002-022-09646-3

By:

Rajavi, Koushyar;
Lehmann, Donald R.;
Keller, Kevin Lane;
Golmohammadi, Alireza

Publication type:

Article

Effects of labeling on risk taking in "leveling-up" decisions: ascending versus descending permutations and ending in terminal values.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 125, doi. 10.1007/s11002-022-09633-8

By:

Liu, Haoyu;
Yang, Lifeng;
Wegener, Duane T.

Publication type:

Article

"No, Thanks": How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 83, doi. 10.1007/s11002-022-09631-w

By:

Perez, Dikla;
Oestreicher-Singer, Gal;
Zalmanson, Lior;
Rubin, Matthew Matan

Publication type:

Article

"Dark patterns" in online services: a motivating study and agenda for future research.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 155, doi. 10.1007/s11002-022-09629-4

By:

Runge, Julian;
Wentzel, Daniel;
Huh, Ji Young;
Chaney, Allison

Publication type:

Article

The creative touch: the influence of haptics on creativity.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 113, doi. 10.1007/s11002-022-09628-5

By:

Kim, Claire Heeryung;
Herd, Kelly B.;
Krishnan, H. Shanker

Publication type:

Article

Advertising creativity and its effects: a meta-analysis of the moderating role of modality.

Published in:

2023

By:

Darley, William K.;
Lim, Jeen-Su

Publication type:

Literature Review

Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 55, doi. 10.1007/s11002-022-09624-9

By:

Zhou, Kun;
Ye, Jun;
Liu, Xiao-xiao

Publication type:

Article

The impact of touchscreen devices on consumers' choice confidence and purchase likelihood.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 35, doi. 10.1007/s11002-022-09623-w

By:

Hattula, Johannes D.;
Herzog, Walter;
Dhar, Ravi

Publication type:

Article

Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 139, doi. 10.1007/s11002-022-09614-x

By:

Ding, Ying;
Xu, Sunxu

Publication type:

Article

Money for Nothing: The Impact of Compensation on Customers' Bad-Mouthing in Service Recovery Encounters.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 69, doi. 10.1007/s11002-021-09611-6

By:

Arsenovic, Jasenko;
Edvardsson, Bo;
Otterbring, Tobias;
Tronvoll, Bård

Publication type:

Article

A lure or a turn-off: social media reactions to business model innovation announcements.

Published in:

Marketing Letters, 2023, v. 34, n. 1, p. 13, doi. 10.1007/s11002-021-09606-3

By:

Bowen, Melanie;
Wen, Xiaohan Hannah;
Kim, Shinhye

Publication type:

Article