Virtual currencies: different schemes and research opportunities.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 351, doi. 10.1007/s11002-022-09620-z
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2022 AND VI 33 AND IP 2
Results: 11
1
2
The effect of competition on product removal.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 203, doi. 10.1007/s11002-021-09598-0
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- Publication type:
- Article
3
To buy or how much to buy? Partition dependence in purchase-quantity decisions.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 177, doi. 10.1007/s11002-021-09596-2
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- Publication type:
- Article
4
Speaking the same language: the power of words in crowdfunding success and failure.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 311, doi. 10.1007/s11002-021-09595-3
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- Publication type:
- Article
5
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 277, doi. 10.1007/s11002-021-09593-5
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- Publication type:
- Article
6
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 189, doi. 10.1007/s11002-021-09592-6
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- Publication type:
- Article
7
Strengthening the satisfaction loyalty link: the role of relational switching costs.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 293, doi. 10.1007/s11002-021-09590-8
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- Publication type:
- Article
8
Building consumer connection with new brands through rituals: the role of mindfulness.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 237, doi. 10.1007/s11002-021-09583-7
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- Publication type:
- Article
9
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers' shopping behavior.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 251, doi. 10.1007/s11002-021-09582-8
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- Publication type:
- Article
10
Consumer motives for buying regional products: the REGIOSCALE.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 215, doi. 10.1007/s11002-021-09572-w
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- Publication type:
- Article
11
The street music business: consumer responses to buskers performing on the street and on online video platforms.
- Published in:
- Marketing Letters, 2022, v. 33, n. 2, p. 325, doi. 10.1007/s11002-021-09566-8
- By:
- Publication type:
- Article