Works matching IS 09230645 AND DT 2021 AND VI 32 AND IP 2
Results: 10
Does it pay off to smile even it is not authentic? Customers' involvement and the effectiveness of authentic emotional displays.
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- Marketing Letters, 2021, v. 32, n. 2, p. 247, doi. 10.1007/s11002-021-09563-x
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- Article
All that glitters is not gold: when glossy packaging hurts brand trust.
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- Marketing Letters, 2021, v. 32, n. 2, p. 191, doi. 10.1007/s11002-021-09562-y
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- Article
How limited consumption experiences affect word of mouth.
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- Marketing Letters, 2021, v. 32, n. 2, p. 149, doi. 10.1007/s11002-021-09561-z
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The Chief Marketing Officer: an antidote to myopic earnings management practices.
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- Marketing Letters, 2021, v. 32, n. 2, p. 165, doi. 10.1007/s11002-021-09560-0
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- Article
The role of betrayal in the response to value and performance brand crisis.
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- Marketing Letters, 2021, v. 32, n. 2, p. 203, doi. 10.1007/s11002-021-09559-7
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A construal-level approach to hedonic and utilitarian shopping orientation.
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- Marketing Letters, 2021, v. 32, n. 2, p. 261, doi. 10.1007/s11002-021-09558-8
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Text is gendered: the role of letter case.
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- Marketing Letters, 2021, v. 32, n. 2, p. 179, doi. 10.1007/s11002-021-09556-w
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- Article
Consumer responses toward symmetric versus asymmetric facial expression emojis.
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- Marketing Letters, 2021, v. 32, n. 2, p. 219, doi. 10.1007/s11002-020-09550-8
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- Article
Religiosity's influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic.
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- Marketing Letters, 2021, v. 32, n. 2, p. 135, doi. 10.1007/s11002-020-09548-2
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- Article
Emotion regulation in the marketplace: the role of pleasant brand personalities.
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- Marketing Letters, 2021, v. 32, n. 2, p. 231, doi. 10.1007/s11002-020-09545-5
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- Article