Works matching IS 09230645 AND DT 2021 AND VI 32 AND IP 1
Results: 10
Blockchain: a game changer for marketers?
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- Marketing Letters, 2021, v. 32, n. 1, p. 123, doi. 10.1007/s11002-021-09557-9
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- Article
How common is new product failure and when does it vary?
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- Marketing Letters, 2021, v. 32, n. 1, p. 17, doi. 10.1007/s11002-021-09555-x
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- Article
Exogenous brand crises: brand infection and contamination.
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- Marketing Letters, 2021, v. 32, n. 1, p. 129, doi. 10.1007/s11002-020-09554-4
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- Article
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior.
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- Marketing Letters, 2021, v. 32, n. 1, p. 91, doi. 10.1007/s11002-020-09553-5
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- Article
Understanding and motivating salesperson resilience.
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- Marketing Letters, 2021, v. 32, n. 1, p. 33, doi. 10.1007/s11002-020-09552-6
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- Article
A first look at online reputation on Airbnb, where every stay is above average.
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- Marketing Letters, 2021, v. 32, n. 1, p. 1, doi. 10.1007/s11002-020-09546-4
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- Article
Sinfully decadent: priming effects of immoral advertising symbols on indulgence.
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- Marketing Letters, 2021, v. 32, n. 1, p. 61, doi. 10.1007/s11002-020-09544-6
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- Article
Reward strategy spillover effects on observer cooperation in business networks.
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- Marketing Letters, 2021, v. 32, n. 1, p. 47, doi. 10.1007/s11002-020-09543-7
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- Article
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus.
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- Marketing Letters, 2021, v. 32, n. 1, p. 111, doi. 10.1007/s11002-020-09540-w
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- Article
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret.
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- Marketing Letters, 2021, v. 32, n. 1, p. 75, doi. 10.1007/s11002-020-09536-6
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- Article