Works matching IS 09230645 AND DT 2020 AND VI 31 AND IP 4

Results: 13

    • Editorial: Relaunching Marketing Letters.

      Published in:
      2020
      By:
      • Bradlow, Eric T.;
      • Golder, Peter N.;
      • Huber, Joel;
      • Jap, Sandy;
      • Labroo, Aparna A.;
      • Lehmann, Donald R.;
      • Lynch, John;
      • Mizik, Natalie;
      • Winer, Russell S.
      Publication type:
      Editorial

    • Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium.

      Published in:
      2020
      By:
      • Blanchard, Simon J.;
      • Thompson, Debora V.
      Publication type:
      Editorial

    • The disruptive potential of drones.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 315, doi. 10.1007/s11002-020-09542-8
      By:
      • Beninger, Stefanie;
      • Robson, Karen
      Publication type:
      Article

    • Choices in networks: a research framework.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 349, doi. 10.1007/s11002-020-09541-9
      By:
      • Feinberg, Fred;
      • Bruch, Elizabeth;
      • Braun, Michael;
      • Falk, Brett Hemenway;
      • Fefferman, Nina;
      • Feit, Elea McDonnell;
      • Helveston, John;
      • Larremore, Daniel;
      • McShane, Blakeley B.;
      • Patania, Alice;
      • Small, Mario L.
      Publication type:
      Article

    • Platform data strategy.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 323, doi. 10.1007/s11002-020-09539-3
      By:
      • Bhargava, Hemant K.;
      • Rubel, Olivier;
      • Altman, Elizabeth J.;
      • Arora, Ramnik;
      • Boehnke, Jörn;
      • Daniels, Kaitlin;
      • Derdenger, Timothy;
      • Kirschner, Bryan;
      • LaFramboise, Darin;
      • Loupos, Pantelis;
      • Parker, Geoffrey;
      • Pattabhiramaiah, Adithya
      Publication type:
      Article

    • Soul and machine (learning).

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 393, doi. 10.1007/s11002-020-09538-4
      By:
      • Proserpio, Davide;
      • Hauser, John R.;
      • Liu, Xiao;
      • Amano, Tomomichi;
      • Burnap, Alex;
      • Guo, Tong;
      • Lee, Dokyun (DK);
      • Lewis, Randall;
      • Misra, Kanishka;
      • Schwarz, Eric;
      • Timoshenko, Artem;
      • Xu, Lilei;
      • Yoganarasimhan, Hema
      Publication type:
      Article

    • Consumer decisions with artificially intelligent voice assistants.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 335, doi. 10.1007/s11002-020-09537-5
      By:
      • Dellaert, Benedict G. C.;
      • Shu, Suzanne B.;
      • Arentze, Theo A.;
      • Baker, Tom;
      • Diehl, Kristin;
      • Donkers, Bas;
      • Fast, Nathanael J.;
      • Häubl, Gerald;
      • Johnson, Heidi;
      • Karmarkar, Uma R.;
      • Oppewal, Harmen;
      • Schmitt, Bernd H.;
      • Schroeder, Juliana;
      • Spiller, Stephen A.;
      • Steffel, Mary
      Publication type:
      Article

    • How can machine learning aid behavioral marketing research?

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 361, doi. 10.1007/s11002-020-09535-7
      By:
      • Hagen, Linda;
      • Uetake, Kosuke;
      • Yang, Nathan;
      • Bollinger, Bryan;
      • Chaney, Allison J. B.;
      • Dzyabura, Daria;
      • Etkin, Jordan;
      • Goldfarb, Avi;
      • Liu, Liu;
      • Sudhir, K.;
      • Wang, Yanwen;
      • Wright, James R.;
      • Zhu, Ying
      Publication type:
      Article

    • Fundraising design: key issues, unifying framework, and open puzzles.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 371, doi. 10.1007/s11002-020-09534-8
      By:
      • Haruvy, Ernan;
      • Popkowski Leszczyc, Peter;
      • Allenby, Greg;
      • Belk, Russell;
      • Eckel, Catherine;
      • Fisher, Robert;
      • Li, Sherry Xin;
      • List, John A.;
      • Ma, Yu;
      • Wang, Yu
      Publication type:
      Article

    • Mobility as a service (MaaS): the importance of transportation psychology.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 419, doi. 10.1007/s11002-020-09533-9
      By:
      • Tomaino, Geoff;
      • Teow, Jasper;
      • Carmon, Ziv;
      • Lee, Leonard;
      • Ben-Akiva, Moshe;
      • Chen, Charlene;
      • Leong, Wai Yan;
      • Li, Shanjun;
      • Yang, Nan;
      • Zhao, Jinhua
      Publication type:
      Article

    • Refocusing loyalty programs in the era of big data: a societal lens paradigm.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 405, doi. 10.1007/s11002-020-09523-x
      By:
      • Stourm, Valeria;
      • Neslin, Scott A.;
      • Bradlow, Eric T.;
      • Breugelmans, Els;
      • Chun, So Yeon;
      • Gardete, Pedro;
      • Kannan, P. K.;
      • Kopalle, Praveen;
      • Park, Young-Hoon;
      • Amariles, David Restrepo;
      • Thomadsen, Raphael;
      • Liu-Thompkins, Yuping;
      • Venkatesan, Rajkumar
      Publication type:
      Article

    • Autonomy in consumer choice.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 429, doi. 10.1007/s11002-020-09521-z
      By:
      • Wertenbroch, Klaus;
      • Schrift, Rom Y.;
      • Alba, Joseph W.;
      • Barasch, Alixandra;
      • Bhattacharjee, Amit;
      • Giesler, Markus;
      • Knobe, Joshua;
      • Lehmann, Donald R.;
      • Matz, Sandra;
      • Nave, Gideon;
      • Parker, Jeffrey R.;
      • Puntoni, Stefano;
      • Zheng, Yanmei;
      • Zwebner, Yonat
      Publication type:
      Article

    • Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making.

      Published in:
      Marketing Letters, 2020, v. 31, n. 4, p. 381, doi. 10.1007/s11002-020-09520-0
      By:
      • Mormann, Milica;
      • Griffiths, Tom;
      • Janiszewski, Chris;
      • Russo, J. Edward;
      • Aribarg, Anocha;
      • Ashby, Nathaniel J. S.;
      • Bagchi, Rajesh;
      • Bhatia, Sudeep;
      • Kovacheva, Aleksandra;
      • Meissner, Martin;
      • Mrkva, Kellen J.
      Publication type:
      Article