Found: 13

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  • Editorial: Relaunching Marketing Letters.

    Published in:
    2020
    By:
    • Bradlow, Eric T.;
    • Golder, Peter N.;
    • Huber, Joel;
    • Jap, Sandy;
    • Labroo, Aparna A.;
    • Lehmann, Donald R.;
    • Lynch, John;
    • Mizik, Natalie;
    • Winer, Russell S.
    Publication type:
    Editorial

  • Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium.

    Published in:
    2020
    By:
    • Blanchard, Simon J.;
    • Thompson, Debora V.
    Publication type:
    Editorial

  • The disruptive potential of drones.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 315, doi. 10.1007/s11002-020-09542-8
    By:
    • Beninger, Stefanie;
    • Robson, Karen
    Publication type:
    Article

  • Choices in networks: a research framework.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 349, doi. 10.1007/s11002-020-09541-9
    By:
    • Feinberg, Fred;
    • Bruch, Elizabeth;
    • Braun, Michael;
    • Falk, Brett Hemenway;
    • Fefferman, Nina;
    • Feit, Elea McDonnell;
    • Helveston, John;
    • Larremore, Daniel;
    • McShane, Blakeley B.;
    • Patania, Alice;
    • Small, Mario L.
    Publication type:
    Article

  • Platform data strategy.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 323, doi. 10.1007/s11002-020-09539-3
    By:
    • Bhargava, Hemant K.;
    • Rubel, Olivier;
    • Altman, Elizabeth J.;
    • Arora, Ramnik;
    • Boehnke, Jörn;
    • Daniels, Kaitlin;
    • Derdenger, Timothy;
    • Kirschner, Bryan;
    • LaFramboise, Darin;
    • Loupos, Pantelis;
    • Parker, Geoffrey;
    • Pattabhiramaiah, Adithya
    Publication type:
    Article

  • Soul and machine (learning).

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 393, doi. 10.1007/s11002-020-09538-4
    By:
    • Proserpio, Davide;
    • Hauser, John R.;
    • Liu, Xiao;
    • Amano, Tomomichi;
    • Burnap, Alex;
    • Guo, Tong;
    • Lee, Dokyun (DK);
    • Lewis, Randall;
    • Misra, Kanishka;
    • Schwarz, Eric;
    • Timoshenko, Artem;
    • Xu, Lilei;
    • Yoganarasimhan, Hema
    Publication type:
    Article

  • Consumer decisions with artificially intelligent voice assistants.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 335, doi. 10.1007/s11002-020-09537-5
    By:
    • Dellaert, Benedict G. C.;
    • Shu, Suzanne B.;
    • Arentze, Theo A.;
    • Baker, Tom;
    • Diehl, Kristin;
    • Donkers, Bas;
    • Fast, Nathanael J.;
    • Häubl, Gerald;
    • Johnson, Heidi;
    • Karmarkar, Uma R.;
    • Oppewal, Harmen;
    • Schmitt, Bernd H.;
    • Schroeder, Juliana;
    • Spiller, Stephen A.;
    • Steffel, Mary
    Publication type:
    Article

  • How can machine learning aid behavioral marketing research?

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 361, doi. 10.1007/s11002-020-09535-7
    By:
    • Hagen, Linda;
    • Uetake, Kosuke;
    • Yang, Nathan;
    • Bollinger, Bryan;
    • Chaney, Allison J. B.;
    • Dzyabura, Daria;
    • Etkin, Jordan;
    • Goldfarb, Avi;
    • Liu, Liu;
    • Sudhir, K.;
    • Wang, Yanwen;
    • Wright, James R.;
    • Zhu, Ying
    Publication type:
    Article

  • Fundraising design: key issues, unifying framework, and open puzzles.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 371, doi. 10.1007/s11002-020-09534-8
    By:
    • Haruvy, Ernan;
    • Popkowski Leszczyc, Peter;
    • Allenby, Greg;
    • Belk, Russell;
    • Eckel, Catherine;
    • Fisher, Robert;
    • Li, Sherry Xin;
    • List, John A.;
    • Ma, Yu;
    • Wang, Yu
    Publication type:
    Article

  • Mobility as a service (MaaS): the importance of transportation psychology.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 419, doi. 10.1007/s11002-020-09533-9
    By:
    • Tomaino, Geoff;
    • Teow, Jasper;
    • Carmon, Ziv;
    • Lee, Leonard;
    • Ben-Akiva, Moshe;
    • Chen, Charlene;
    • Leong, Wai Yan;
    • Li, Shanjun;
    • Yang, Nan;
    • Zhao, Jinhua
    Publication type:
    Article

  • Refocusing loyalty programs in the era of big data: a societal lens paradigm.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 405, doi. 10.1007/s11002-020-09523-x
    By:
    • Stourm, Valeria;
    • Neslin, Scott A.;
    • Bradlow, Eric T.;
    • Breugelmans, Els;
    • Chun, So Yeon;
    • Gardete, Pedro;
    • Kannan, P. K.;
    • Kopalle, Praveen;
    • Park, Young-Hoon;
    • Amariles, David Restrepo;
    • Thomadsen, Raphael;
    • Liu-Thompkins, Yuping;
    • Venkatesan, Rajkumar
    Publication type:
    Article

  • Autonomy in consumer choice.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 429, doi. 10.1007/s11002-020-09521-z
    By:
    • Wertenbroch, Klaus;
    • Schrift, Rom Y.;
    • Alba, Joseph W.;
    • Barasch, Alixandra;
    • Bhattacharjee, Amit;
    • Giesler, Markus;
    • Knobe, Joshua;
    • Lehmann, Donald R.;
    • Matz, Sandra;
    • Nave, Gideon;
    • Parker, Jeffrey R.;
    • Puntoni, Stefano;
    • Zheng, Yanmei;
    • Zwebner, Yonat
    Publication type:
    Article

  • Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making.

    Published in:
    Marketing Letters, 2020, v. 31, n. 4, p. 381, doi. 10.1007/s11002-020-09520-0
    By:
    • Mormann, Milica;
    • Griffiths, Tom;
    • Janiszewski, Chris;
    • Russo, J. Edward;
    • Aribarg, Anocha;
    • Ashby, Nathaniel J. S.;
    • Bagchi, Rajesh;
    • Bhatia, Sudeep;
    • Kovacheva, Aleksandra;
    • Meissner, Martin;
    • Mrkva, Kellen J.
    Publication type:
    Article