Works matching IS 09230645 AND DT 2020 AND VI 31 AND IP 2/3
Results: 15
Reflections.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Introduction.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Effects of firm-, industry-, and country-level innovation on firm performance.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 231, doi. 10.1007/s11002-020-09530-y
- By:
- Publication type:
- Article
The past, present, and future of marketing strategy.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 163, doi. 10.1007/s11002-020-09529-5
- By:
- Publication type:
- Article
The past, present, and future of innovation research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 187, doi. 10.1007/s11002-020-09528-6
- By:
- Publication type:
- Article
The past, present, and future of measurement and methods in marketing analysis.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 175, doi. 10.1007/s11002-020-09527-7
- By:
- Publication type:
- Article
The past, present, and future of consumer research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 137, doi. 10.1007/s11002-020-09526-8
- By:
- Publication type:
- Article
The past, present, and future of customer management.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 125, doi. 10.1007/s11002-020-09525-9
- By:
- Publication type:
- Article
The past, present, and future of brand research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 151, doi. 10.1007/s11002-020-09524-w
- By:
- Publication type:
- Article
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 217, doi. 10.1007/s11002-020-09522-y
- By:
- Publication type:
- Article
Boys do not cry: the negative effects of brand masculinity on brand emotions.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 247, doi. 10.1007/s11002-020-09519-7
- By:
- Publication type:
- Article
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 279, doi. 10.1007/s11002-020-09518-8
- By:
- Publication type:
- Article
Customers' emotions in service failure and recovery: a meta-analysis.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 199, doi. 10.1007/s11002-020-09517-9
- By:
- Publication type:
- Article
Touch vs. click: how computer interfaces polarize consumers' evaluations.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 265, doi. 10.1007/s11002-020-09516-w
- By:
- Publication type:
- Article
Technical nomenclature, everyday language, and consumer inference.
- Published in:
- Marketing Letters, 2020, v. 31, n. 2/3, p. 299, doi. 10.1007/s11002-019-09511-w
- By:
- Publication type:
- Article