Works matching IS 09230645 AND DT 2020 AND VI 31 AND IP 2/3

Results: 15

The past, present, and future of consumer research.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 137, doi. 10.1007/s11002-020-09526-8

By:

Malter, Maayan S.;
Holbrook, Morris B.;
Kahn, Barbara E.;
Parker, Jeffrey R.;
Lehmann, Donald R.

Publication type:

Article

The past, present, and future of customer management.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 125, doi. 10.1007/s11002-020-09525-9

By:

Oblander, Elliot Shin;
Gupta, Sunil;
Mela, Carl F.;
Winer, Russell S.;
Lehmann, Donald R.

Publication type:

Article

The past, present, and future of brand research.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 151, doi. 10.1007/s11002-020-09524-w

By:

Oh, Travis Tae;
Keller, Kevin Lane;
Neslin, Scott A.;
Reibstein, David J.;
Lehmann, Donald R.

Publication type:

Article

Reflections.

Published in:

2020

By:

Johar, Gita Venkataramani;
Johnson, Eric;
Netzer, Oded

Publication type:

Editorial

The past, present, and future of innovation research.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 187, doi. 10.1007/s11002-020-09528-6

By:

Lee, Byung Cheol;
Moorman, Christine;
Moreau, C. Page;
Stephen, Andrew T.;
Lehmann, Donald R.

Publication type:

Article

The past, present, and future of measurement and methods in marketing analysis.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 175, doi. 10.1007/s11002-020-09527-7

By:

Ding, Yu;
DeSarbo, Wayne S.;
Hanssens, Dominique M.;
Jedidi, Kamel;
Lynch, John G.;
Lehmann, Donald R.

Publication type:

Article

Introduction.

Published in:

2020

By:

Lehmann, Don;
Johar, Gita;
Johnson, Eric;
Netzer, Oded

Publication type:

Editorial

Effects of firm-, industry-, and country-level innovation on firm performance.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 231, doi. 10.1007/s11002-020-09530-y

By:

Zhang, Yufei;
Hult, G. Tomas M.;
Ketchen, David J.;
Calantone, Roger J.

Publication type:

Article

The past, present, and future of marketing strategy.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 163, doi. 10.1007/s11002-020-09529-5

By:

Sozuer, Sibel;
Carpenter, Gregory S.;
Kopalle, Praveen K.;
McAlister, Leigh M.;
Lehmann, Donald R.

Publication type:

Article

Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 217, doi. 10.1007/s11002-020-09522-y

By:

Min, Kyeong Sam;
Jung, Jae Min;
Ryu, Kisang;
Haugtvedt, Curtis;
Mahesh, Sathiadev;
Overton, John

Publication type:

Article

Boys do not cry: the negative effects of brand masculinity on brand emotions.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 247, doi. 10.1007/s11002-020-09519-7

By:

Boeuf, Benjamin

Publication type:

Article

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 279, doi. 10.1007/s11002-020-09518-8

By:

Swani, Kunal;
Labrecque, Lauren I.

Publication type:

Article

Customers' emotions in service failure and recovery: a meta-analysis.

Published in:

2020

By:

Valentini, Sara;
Orsingher, Chiara;
Polyakova, Alexandra

Publication type:

Literature Review

Touch vs. click: how computer interfaces polarize consumers' evaluations.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 265, doi. 10.1007/s11002-020-09516-w

By:

Wang, Xiaoyu;
Keh, Hean Tat;
Zhao, Hongrui;
Ai, Yijie

Publication type:

Article

Technical nomenclature, everyday language, and consumer inference.

Published in:

Marketing Letters, 2020, v. 31, n. 2/3, p. 299, doi. 10.1007/s11002-019-09511-w

By:

Wu, Ruomeng;
Shah, Esta D.;
Kardes, Frank R.;
Wyer, Robert S.

Publication type:

Article