Launching the Idea Corners section of Marketing Letters.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Works matching IS 09230645 AND DT 2020 AND VI 31 AND IP 1
Results: 12
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"See your doctor": the impact of direct-to-consumer advertising on patients with different affliction levels.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 37, doi. 10.1007/s11002-020-09514-y
- By:
- Publication type:
- Article
3
Celebrity influence on word of mouth: the interplay of power states and power expectations.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 105, doi. 10.1007/s11002-020-09513-z
- By:
- Publication type:
- Article
4
Changing consumers' minds at the point of sale: price discounts vs. in-store advertising.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 49, doi. 10.1007/s11002-020-09512-0
- By:
- Publication type:
- Article
5
Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 73, doi. 10.1007/s11002-019-09510-x
- By:
- Publication type:
- Article
6
The Second Digital Revolution.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 13, doi. 10.1007/s11002-019-09509-4
- By:
- Publication type:
- Article
7
Using technology to bring online convenience to offline shopping.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 25, doi. 10.1007/s11002-019-09508-5
- By:
- Publication type:
- Article
8
Why do consumers think it is fair to pay more when buying from producers versus retailers?
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 31, doi. 10.1007/s11002-019-09507-6
- By:
- Publication type:
- Article
9
The cannabis industry: a natural laboratory for marketing strategy research.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 7, doi. 10.1007/s11002-019-09502-x
- By:
- Publication type:
- Article
10
Can negative buzz increase awareness and purchase intent?
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 89, doi. 10.1007/s11002-019-09501-y
- By:
- Publication type:
- Article
11
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 19, doi. 10.1007/s11002-019-09500-z
- By:
- Publication type:
- Article
12
Speciesism: an obstacle to AI and robot adoption.
- Published in:
- Marketing Letters, 2020, v. 31, n. 1, p. 3, doi. 10.1007/s11002-019-09499-3
- By:
- Publication type:
- Article