How do successful scholars get their best research ideas? An exploration.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 221, doi. 10.1007/s11002-019-09506-7
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2019 AND VI 30 AND IP 3/4
Results: 9
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The effects of relationship length on customer profitability after a service recovery.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 293, doi. 10.1007/s11002-019-09505-8
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- Article
3
Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations.
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- Marketing Letters, 2019, v. 30, n. 3/4, p. 321, doi. 10.1007/s11002-019-09504-9
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- Article
4
"It is better to be loved than feared: Machiavellianism and the dark side of internal networking".
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 261, doi. 10.1007/s11002-019-09503-w
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- Publication type:
- Article
5
Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 307, doi. 10.1007/s11002-019-09498-4
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- Article
6
Influence of the "benefit of the doubt" in online auctions.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 245, doi. 10.1007/s11002-019-09497-5
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- Publication type:
- Article
7
When more likes is not better: the consequences of high and low likes-to-followers ratios for perceived account credibility and social media marketing effectiveness.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 275, doi. 10.1007/s11002-019-09496-6
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- Publication type:
- Article
8
Emotional intelligence and service quality: a meta-analysis with initial evidence on cross-cultural factors and future research directions.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 335, doi. 10.1007/s11002-019-09495-7
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- Publication type:
- Article
9
Poverty, consumption, and counterintuitive behavior.
- Published in:
- Marketing Letters, 2019, v. 30, n. 3/4, p. 233, doi. 10.1007/s11002-019-09494-8
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- Publication type:
- Article