Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory.
- Published in:
- 2019
- By:
- Publication type:
- Correction Notice
Works matching IS 09230645 AND DT 2019 AND VI 30 AND IP 2
Results: 8
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The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions.
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- Marketing Letters, 2019, v. 30, n. 2, p. 207, doi. 10.1007/s11002-019-09492-w
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- Article
3
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change.
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- Marketing Letters, 2019, v. 30, n. 2, p. 193, doi. 10.1007/s11002-019-09491-x
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- Article
4
The Pareto rule in marketing revisited: is it 80/20 or 70/20?
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- Marketing Letters, 2019, v. 30, n. 2, p. 139, doi. 10.1007/s11002-019-09490-y
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- Publication type:
- Article
5
Research productivity of faculty at 30 leading marketing departments.
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- Marketing Letters, 2019, v. 30, n. 2, p. 121, doi. 10.1007/s11002-019-09489-5
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- Article
6
Matte matters: when matte packaging increases perceptions of food naturalness.
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- Marketing Letters, 2019, v. 30, n. 2, p. 167, doi. 10.1007/s11002-019-09488-6
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- Article
7
Sniping in soft-close online auctions: empirical evidence from overstock.
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- Marketing Letters, 2019, v. 30, n. 2, p. 179, doi. 10.1007/s11002-019-09487-7
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- Publication type:
- Article
8
Shipping fee schedules and return behavior.
- Published in:
- Marketing Letters, 2019, v. 30, n. 2, p. 151, doi. 10.1007/s11002-019-09486-8
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- Publication type:
- Article