Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 1, doi. 10.1007/s11002-019-09485-9
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2019 AND VI 30 AND IP 1
Results: 9
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Brand loyalty evolution and the impact of category characteristics.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 57, doi. 10.1007/s11002-019-09484-w
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- Publication type:
- Article
3
A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 13, doi. 10.1007/s11002-019-09483-x
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- Publication type:
- Article
4
Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 107, doi. 10.1007/s11002-019-09482-y
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- Publication type:
- Article
5
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 75, doi. 10.1007/s11002-019-09481-z
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- Publication type:
- Article
6
Spending as protection: the need for safety increases preference for luxury products.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 45, doi. 10.1007/s11002-019-09480-0
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- Publication type:
- Article
7
Consuming together (versus separately) makes the heart grow fonder.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 27, doi. 10.1007/s11002-019-09479-7
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- Publication type:
- Article
8
Correction to: The message in the box: how exposure to money affects charitable giving.
- Published in:
- 2019
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- Publication type:
- Correction Notice
9
Roles of a preselling strategy under asymmetric information.
- Published in:
- Marketing Letters, 2019, v. 30, n. 1, p. 91, doi. 10.1007/s11002-019-09477-9
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- Publication type:
- Article