The featuring phenomenon in music: how combining artists of different genres increases a song's popularity.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 485, doi. 10.1007/s11002-018-9476-3
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2018 AND VI 29 AND IP 4
Results: 7
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Narratives of technology consumption in the face of marketplace discrimination.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 451, doi. 10.1007/s11002-018-9475-4
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- Publication type:
- Article
3
Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience.
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- Marketing Letters, 2018, v. 29, n. 4, p. 405, doi. 10.1007/s11002-018-9474-5
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- Publication type:
- Article
4
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 435, doi. 10.1007/s11002-018-9473-6
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- Publication type:
- Article
5
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 501, doi. 10.1007/s11002-018-9472-7
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- Publication type:
- Article
6
Should donation ads include happy victim images? The moderating role of regulatory focus.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 421, doi. 10.1007/s11002-018-9471-8
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- Publication type:
- Article
7
Customer participation in service recovery: a meta-analysis.
- Published in:
- Marketing Letters, 2018, v. 29, n. 4, p. 465, doi. 10.1007/s11002-018-9470-9
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- Publication type:
- Article