In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 391, doi. 10.1007/s11002-018-9469-2
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2018 AND VI 29 AND IP 3
Results: 9
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The effect of traditionally marginalized groups in advertising on consumer response.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 319, doi. 10.1007/s11002-018-9468-3
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- Publication type:
- Article
3
A typology of brand alliances and consumer awareness of brand alliance integration.
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- Marketing Letters, 2018, v. 29, n. 3, p. 275, doi. 10.1007/s11002-018-9467-4
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- Article
4
Protecting positioning innovations: the emergence of non-traditional trademark registrations.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 307, doi. 10.1007/s11002-018-9466-5
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- Article
5
The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 377, doi. 10.1007/s11002-018-9465-6
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- Publication type:
- Article
6
The differentiated effect of advertising on readership: evidence from a two-sided market approach.
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- Marketing Letters, 2018, v. 29, n. 3, p. 363, doi. 10.1007/s11002-018-9464-7
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- Publication type:
- Article
7
Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 291, doi. 10.1007/s11002-018-9462-9
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- Publication type:
- Article
8
Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 351, doi. 10.1007/s11002-018-9463-8
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- Publication type:
- Article
9
Warmer or cooler: the influence of ambient temperature on complex choices.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 337, doi. 10.1007/s11002-018-9461-x
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- Publication type:
- Article