Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 177, doi. 10.1007/s11002-018-9454-9
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2018 AND VI 29 AND IP 2
Results: 10
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Penny wise and pound foolish? How thinking style affects price cognition.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 261, doi. 10.1007/s11002-018-9460-y
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- Publication type:
- Article
3
Effects of physical cleansing on subsequent unhealthy eating.
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- Marketing Letters, 2018, v. 29, n. 2, p. 165, doi. 10.1007/s11002-018-9458-5
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- Article
4
The effect of control priming on irresponsible financial behavior.
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- Marketing Letters, 2018, v. 29, n. 2, p. 207, doi. 10.1007/s11002-018-9457-6
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- Publication type:
- Article
5
Implicit and explicit preferences for brand name sounds.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 241, doi. 10.1007/s11002-018-9456-7
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- Publication type:
- Article
6
Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 123, doi. 10.1007/s11002-018-9455-8
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- Publication type:
- Article
7
How reviewers’ use of profanity affects perceived usefulness of online reviews.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 151, doi. 10.1007/s11002-018-9459-4
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- Publication type:
- Article
8
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 225, doi. 10.1007/s11002-018-9453-x
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- Publication type:
- Article
9
The message in the box: how exposure to money affects charitable giving.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 137, doi. 10.1007/s11002-018-9452-y
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- Publication type:
- Article
10
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market.
- Published in:
- Marketing Letters, 2018, v. 29, n. 2, p. 189, doi. 10.1007/s11002-018-9451-z
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- Publication type:
- Article