Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 87, doi. 10.1007/s11002-018-9450-0
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2018 AND VI 29 AND IP 1
Results: 10
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Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 1, doi. 10.1007/s11002-018-9449-6
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- Publication type:
- Article
3
PLease do not answer if you are reading this: respondent attention in online panels.
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- Marketing Letters, 2018, v. 29, n. 1, p. 13, doi. 10.1007/s11002-018-9448-7
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- Article
4
Risking the self: the impact of self-esteem on negative word-of-mouth behavior.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 101, doi. 10.1007/s11002-018-9447-8
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- Publication type:
- Article
5
Visual attention, buying impulsiveness, and consumer behavior.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 23, doi. 10.1007/s11002-018-9446-9
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- Publication type:
- Article
6
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 61, doi. 10.1007/s11002-017-9445-2
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- Publication type:
- Article
7
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 37, doi. 10.1007/s11002-017-9444-3
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- Article
8
When the purpose lies within: Maximizers and satisfaction with autotelic choices.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 73, doi. 10.1007/s11002-017-9443-4
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- Publication type:
- Article
9
Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 115, doi. 10.1007/s11002-017-9441-6
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- Publication type:
- Article
10
Place the good after the bad: effects of emotional shifts on consumer memory.
- Published in:
- Marketing Letters, 2018, v. 29, n. 1, p. 49, doi. 10.1007/s11002-017-9439-0
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- Publication type:
- Article