The impact of advertising content on movie revenues.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 341, doi. 10.1007/s11002-017-9418-5
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2017 AND VI 28 AND IP 3
Results: 12
1
2
The influence of graphical versus numerical information representation modes on the compromise effect.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 397, doi. 10.1007/s11002-017-9419-4
- By:
- Publication type:
- Article
3
Do green packages lead to misperceptions? The influence of package colors on consumers' perceptions of brands with environmental claims.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 357, doi. 10.1007/s11002-017-9420-y
- By:
- Publication type:
- Article
4
The vices and virtues of consumption choices: price promotion and consumer decision making.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 461, doi. 10.1007/s11002-017-9421-x
- By:
- Publication type:
- Article
5
The value of winning: endorsement returns in individual sports.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 371, doi. 10.1007/s11002-017-9422-9
- By:
- Publication type:
- Article
6
Using segment level stability to select target segments in data-driven market segmentation studies.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 423, doi. 10.1007/s11002-017-9423-8
- By:
- Publication type:
- Article
7
Creating ethical brands: the role of brand name on consumer perceived ethicality.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 411, doi. 10.1007/s11002-017-9424-7
- By:
- Publication type:
- Article
8
Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 437, doi. 10.1007/s11002-017-9425-6
- By:
- Publication type:
- Article
9
How psychological contracts motivate employer-brand patronage.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 385, doi. 10.1007/s11002-017-9426-5
- By:
- Publication type:
- Article
10
Investigating the unobserved heterogeneity in consumers' sensitivity to the price of gasoline.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 477, doi. 10.1007/s11002-017-9427-4
- By:
- Publication type:
- Article
11
The future of Marketing Letters.
- Published in:
- 2017
- By:
- Publication type:
- Editorial
12
The effects of uppercase and lowercase wordmarks on brand perceptions.
- Published in:
- Marketing Letters, 2017, v. 28, n. 3, p. 449, doi. 10.1007/s11002-016-9415-0
- By:
- Publication type:
- Article