Works matching IS 09230645 AND DT 2017 AND VI 28 AND IP 1
Results: 13
How often should a firm modify its products? A Bayesian analysis of automobile modification cycles.
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- Marketing Letters, 2017, v. 28, n. 1, p. 85, doi. 10.1007/s11002-015-9384-8
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- Article
Distortion of price discount perceptions through the left-digit effect.
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- Marketing Letters, 2017, v. 28, n. 1, p. 99, doi. 10.1007/s11002-015-9387-5
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- Article
Is what you choose what you want?-outlier detection in choice-based conjoint analysis.
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- Marketing Letters, 2017, v. 28, n. 1, p. 29, doi. 10.1007/s11002-015-9389-3
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- Article
A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry.
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- Marketing Letters, 2017, v. 28, n. 1, p. 43, doi. 10.1007/s11002-015-9392-8
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- Article
Exchange and refund of complementary products.
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- Marketing Letters, 2017, v. 28, n. 1, p. 113, doi. 10.1007/s11002-015-9393-7
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- Article
What really matters in attraction effect research: when choices have economic consequences.
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- Marketing Letters, 2017, v. 28, n. 1, p. 127, doi. 10.1007/s11002-015-9394-6
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- Article
Setting prices in mixed logit model designs.
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- Marketing Letters, 2017, v. 28, n. 1, p. 139, doi. 10.1007/s11002-015-9396-4
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- Article
The influence of positive affect on consideration set formation in memory-based choice.
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- Marketing Letters, 2017, v. 28, n. 1, p. 59, doi. 10.1007/s11002-015-9395-5
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- Article
The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products.
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- Marketing Letters, 2017, v. 28, n. 1, p. 15, doi. 10.1007/s11002-015-9397-3
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- Article
'No sale' items in auctions: do they really matter?
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- Marketing Letters, 2017, v. 28, n. 1, p. 155, doi. 10.1007/s11002-015-9398-2
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- Article
Erratum to: Distortion of price discount perceptions through the left-digit effect.
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- 2017
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- Erratum
Brand love: development and validation of a practical scale.
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- Marketing Letters, 2017, v. 28, n. 1, p. 1, doi. 10.1007/s11002-016-9406-1
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- Article
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction.
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- Marketing Letters, 2017, v. 28, n. 1, p. 71, doi. 10.1007/s11002-015-9383-9
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- Article