Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 701, doi. 10.1007/s11002-015-9372-z
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2016 AND VI 27 AND IP 4
Results: 16
1
2
How competitor brand names affect within-brand choices.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 715, doi. 10.1007/s11002-015-9374-x
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- Publication type:
- Article
3
Response style corrected market segmentation for ordinal data.
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- Marketing Letters, 2016, v. 27, n. 4, p. 729, doi. 10.1007/s11002-015-9375-9
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- Publication type:
- Article
4
Benchmarking buyer behavior towards new brands.
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- Marketing Letters, 2016, v. 27, n. 4, p. 743, doi. 10.1007/s11002-015-9376-8
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- Publication type:
- Article
5
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 791, doi. 10.1007/s11002-015-9377-7
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- Publication type:
- Article
6
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 753, doi. 10.1007/s11002-015-9378-6
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- Publication type:
- Article
7
The effect of category label specificity on consumer choice.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 765, doi. 10.1007/s11002-015-9379-5
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- Publication type:
- Article
8
Self-construal and feature centrality.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 781, doi. 10.1007/s11002-015-9380-z
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- Publication type:
- Article
9
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 645, doi. 10.1007/s11002-015-9381-y
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- Publication type:
- Article
10
The effects of the experience recommendation on short- and long-term happiness.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 675, doi. 10.1007/s11002-015-9382-x
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- Publication type:
- Article
11
Price discrimination through multi-level loyalty programs.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 687, doi. 10.1007/s11002-015-9385-7
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- Publication type:
- Article
12
Erratum to: The effect of category label specificity on consumer choice.
- Published in:
- 2016
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- Publication type:
- Erratum
13
Erratum to: Price discrimination through multi-level loyalty programs.
- Published in:
- 2016
- By:
- Publication type:
- Erratum
14
Do stock prices undervalue investments in advertising?
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 611, doi. 10.1007/s11002-016-9411-4
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- Publication type:
- Article
15
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 627, doi. 10.1007/s11002-016-9412-3
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- Publication type:
- Article
16
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty.
- Published in:
- Marketing Letters, 2016, v. 27, n. 4, p. 661, doi. 10.1007/s11002-015-9371-0
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- Publication type:
- Article