Works matching IS 09230645 AND DT 2016 AND VI 27 AND IP 2
Results: 17
Sounds that make you smile and share: a phonetic key to prosociality and engagement.
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- Marketing Letters, 2016, v. 27, n. 2, p. 273, doi. 10.1007/s11002-014-9328-8
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- Article
Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance.
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- Marketing Letters, 2016, v. 27, n. 2, p. 351, doi. 10.1007/s11002-014-9329-7
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- Article
Modeling the correct level of analysis in non-aggregated household panel data: A simulation approach.
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- Marketing Letters, 2016, v. 27, n. 2, p. 247, doi. 10.1007/s11002-014-9330-1
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- Article
The influence of hedonic versus utilitarian consumption situations on the compromise effect.
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- Marketing Letters, 2016, v. 27, n. 2, p. 387, doi. 10.1007/s11002-014-9331-0
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- Article
Connecting the dots: how personal need for structure produces false consumer pattern perceptions.
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- Marketing Letters, 2016, v. 27, n. 2, p. 337, doi. 10.1007/s11002-014-9332-z
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- Article
Attention to social comparison information and brand avoidance behaviors.
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- Marketing Letters, 2016, v. 27, n. 2, p. 259, doi. 10.1007/s11002-014-9333-y
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- Article
The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI).
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- Marketing Letters, 2016, v. 27, n. 2, p. 361, doi. 10.1007/s11002-014-9335-9
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- Article
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption.
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- Marketing Letters, 2016, v. 27, n. 2, p. 323, doi. 10.1007/s11002-014-9336-8
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- Article
Consumer reactions to round numbers in brand names.
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- Marketing Letters, 2016, v. 27, n. 2, p. 309, doi. 10.1007/s11002-014-9337-7
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- Article
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect.
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- Marketing Letters, 2016, v. 27, n. 2, p. 295, doi. 10.1007/s11002-014-9338-6
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- Article
The multicollinearity illusion in moderated regression analysis.
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- Marketing Letters, 2016, v. 27, n. 2, p. 403, doi. 10.1007/s11002-014-9339-5
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- Article
Attributions of blame following a product-harm crisis depend on consumers' attachment styles.
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- Marketing Letters, 2016, v. 27, n. 2, p. 285, doi. 10.1007/s11002-014-9340-z
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- Article
Consumer emotional intelligence and its effects on responses to transgressions.
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- Marketing Letters, 2016, v. 27, n. 2, p. 223, doi. 10.1007/s11002-014-9342-x
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- Article
Is there a negative relationship between the order-of-brand entry and market share?
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- Marketing Letters, 2016, v. 27, n. 2, p. 211, doi. 10.1007/s11002-014-9344-8
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- Article
Aesthetic responses to prototypicality and uniqueness of product design.
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- Marketing Letters, 2016, v. 27, n. 2, p. 235, doi. 10.1007/s11002-015-9368-8
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- Article
Retraction Note to: Why money meanings matter in decisions to donate time and money.
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- 2016
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- Publication type:
- Erratum
Attack and defend: the role of targeting in a distribution channel.
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- Marketing Letters, 2016, v. 27, n. 2, p. 375, doi. 10.1007/s11002-014-9327-9
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- Publication type:
- Article