Sounds that make you smile and share: a phonetic key to prosociality and engagement.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 273, doi. 10.1007/s11002-014-9328-8
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2016 AND VI 27 AND IP 2
Results: 17
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Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 351, doi. 10.1007/s11002-014-9329-7
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- Publication type:
- Article
3
Modeling the correct level of analysis in non-aggregated household panel data: A simulation approach.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 247, doi. 10.1007/s11002-014-9330-1
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- Publication type:
- Article
4
The influence of hedonic versus utilitarian consumption situations on the compromise effect.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 387, doi. 10.1007/s11002-014-9331-0
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- Publication type:
- Article
5
Connecting the dots: how personal need for structure produces false consumer pattern perceptions.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 337, doi. 10.1007/s11002-014-9332-z
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- Publication type:
- Article
6
Attention to social comparison information and brand avoidance behaviors.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 259, doi. 10.1007/s11002-014-9333-y
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- Publication type:
- Article
7
The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI).
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 361, doi. 10.1007/s11002-014-9335-9
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- Publication type:
- Article
8
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 323, doi. 10.1007/s11002-014-9336-8
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- Publication type:
- Article
9
Consumer reactions to round numbers in brand names.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 309, doi. 10.1007/s11002-014-9337-7
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- Publication type:
- Article
10
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 295, doi. 10.1007/s11002-014-9338-6
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- Publication type:
- Article
11
The multicollinearity illusion in moderated regression analysis.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 403, doi. 10.1007/s11002-014-9339-5
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- Publication type:
- Article
12
Attributions of blame following a product-harm crisis depend on consumers' attachment styles.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 285, doi. 10.1007/s11002-014-9340-z
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- Publication type:
- Article
13
Consumer emotional intelligence and its effects on responses to transgressions.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 223, doi. 10.1007/s11002-014-9342-x
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- Publication type:
- Article
14
Is there a negative relationship between the order-of-brand entry and market share?
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 211, doi. 10.1007/s11002-014-9344-8
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- Publication type:
- Article
15
Aesthetic responses to prototypicality and uniqueness of product design.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 235, doi. 10.1007/s11002-015-9368-8
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- Publication type:
- Article
16
Retraction Note to: Why money meanings matter in decisions to donate time and money.
- Published in:
- 2016
- By:
- Publication type:
- Erratum
17
Attack and defend: the role of targeting in a distribution channel.
- Published in:
- Marketing Letters, 2016, v. 27, n. 2, p. 375, doi. 10.1007/s11002-014-9327-9
- By:
- Publication type:
- Article