'Top 10' reasons: When adding persuasive arguments reduces persuasion.
- Published in:
- Marketing Letters, 2016, v. 27, n. 1, p. 27, doi. 10.1007/s11002-014-9286-1
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2016 AND VI 27 AND IP 1
Results: 16
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To Groupon or not to Groupon: The profitability of deep discounts.
- Published in:
- Marketing Letters, 2016, v. 27, n. 1, p. 39, doi. 10.1007/s11002-014-9289-y
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- Article
3
Variety-seeking as an emotional coping strategy for chronically indecisive consumers.
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- Marketing Letters, 2016, v. 27, n. 1, p. 55, doi. 10.1007/s11002-014-9300-7
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- Article
4
Powerlessness following service failure and its implications for service recovery.
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- Marketing Letters, 2016, v. 27, n. 1, p. 63, doi. 10.1007/s11002-014-9303-4
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- Article
5
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market.
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- Marketing Letters, 2016, v. 27, n. 1, p. 77, doi. 10.1007/s11002-014-9304-3
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- Article
6
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy.
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- Marketing Letters, 2016, v. 27, n. 1, p. 89, doi. 10.1007/s11002-014-9315-0
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- Publication type:
- Article
7
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty.
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- Marketing Letters, 2016, v. 27, n. 1, p. 103, doi. 10.1007/s11002-014-9317-y
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- Article
8
Assessing the enduring impact of influential papers.
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- Marketing Letters, 2016, v. 27, n. 1, p. 115, doi. 10.1007/s11002-014-9319-9
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- Article
9
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products.
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- Marketing Letters, 2016, v. 27, n. 1, p. 131, doi. 10.1007/s11002-014-9320-3
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- Article
10
The impact of social media conversations on consumer brand choices.
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- Marketing Letters, 2016, v. 27, n. 1, p. 1, doi. 10.1007/s11002-014-9321-2
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- Article
11
Death-related publicity as informational advertising: evidence from the music industry.
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- Marketing Letters, 2016, v. 27, n. 1, p. 143, doi. 10.1007/s11002-014-9322-1
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- Article
12
Who is afraid of disposition of financial assets? The moderating role of regulatory focus in the disposition effect.
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- Marketing Letters, 2016, v. 27, n. 1, p. 159, doi. 10.1007/s11002-014-9323-0
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- Article
13
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements.
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- Marketing Letters, 2016, v. 27, n. 1, p. 171, doi. 10.1007/s11002-014-9324-z
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- Article
14
Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs.
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- Marketing Letters, 2016, v. 27, n. 1, p. 195, doi. 10.1007/s11002-014-9326-x
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- Article
15
Brand-embedded interaction: a dynamic and personalized interaction for co-creation.
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- Marketing Letters, 2016, v. 27, n. 1, p. 183, doi. 10.1007/s11002-015-9361-2
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- Article
16
Falling in love with brands: a dynamic analysis of the trajectories of brand love.
- Published in:
- Marketing Letters, 2016, v. 27, n. 1, p. 15, doi. 10.1007/s11002-014-9283-4
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- Publication type:
- Article