Appropriate use of single-item measures is here to stay.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 245, doi. 10.1007/s11002-014-9325-y
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2015 AND VI 26 AND IP 3
Results: 13
1
2
Conspicuous consumption and income inequality in an emerging economy: evidence from India.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 279, doi. 10.1007/s11002-015-9350-5
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- Publication type:
- Article
3
Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 377, doi. 10.1007/s11002-015-9351-4
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- Publication type:
- Article
4
Consumer store choice in Asian markets.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 293, doi. 10.1007/s11002-015-9352-3
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- Publication type:
- Article
5
The Korean language and the effects of its honorifics system in advertising: deferential vs. informal speech as regulatory prime on persuasive impact.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 321, doi. 10.1007/s11002-015-9353-2
- By:
- Publication type:
- Article
6
The case of wine: understanding Chinese gift-giving behavior.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 335, doi. 10.1007/s11002-015-9355-0
- By:
- Publication type:
- Article
7
Celebrity endorsements and women consumers in India: how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 363, doi. 10.1007/s11002-015-9354-1
- By:
- Publication type:
- Article
8
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia: a large-scale field investigation.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 309, doi. 10.1007/s11002-015-9356-z
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- Publication type:
- Article
9
Do you really feel happy? Some implications of Voice Emotion Response in Mandarin Chinese.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 391, doi. 10.1007/s11002-015-9357-y
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- Publication type:
- Article
10
They are not all same: variations in Asian consumers' value perceptions of luxury brands.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 265, doi. 10.1007/s11002-015-9358-x
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- Publication type:
- Article
11
The 'new wave' in studying Asian markets and consumers.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
12
On the limits of research rigidity: the number of items in a scale.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 257, doi. 10.1007/s11002-015-9373-y
- By:
- Publication type:
- Article
13
Measure twice and cut once: the carpenter's rule still applies.
- Published in:
- Marketing Letters, 2015, v. 26, n. 3, p. 237, doi. 10.1007/s11002-014-9298-x
- By:
- Publication type:
- Article