Perceptions of price (un)fairness in a channel context.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 343, doi. 10.1007/s11002-013-9256-z
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2014 AND VI 25 AND IP 4
Results: 8
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The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 373, doi. 10.1007/s11002-013-9257-y
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- Publication type:
- Article
3
Star power in the eye of the beholder: A study of the influence of stars in the movie industry.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 385, doi. 10.1007/s11002-013-9258-x
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- Publication type:
- Article
4
A pricing model for group-buying auction based on customers' waiting-time.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 425, doi. 10.1007/s11002-013-9262-1
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- Publication type:
- Article
5
A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 355, doi. 10.1007/s11002-013-9259-9
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- Publication type:
- Article
6
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 397, doi. 10.1007/s11002-013-9260-3
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- Publication type:
- Article
7
The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 409, doi. 10.1007/s11002-013-9261-2
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- Publication type:
- Article
8
Impulse versus opportunistic purchasing during a grocery shopping experience.
- Published in:
- Marketing Letters, 2014, v. 25, n. 4, p. 361, doi. 10.1007/s11002-013-9255-0
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- Publication type:
- Article