Works matching IS 09230645 AND DT 2014 AND VI 25 AND IP 3

Results: 8
    1

    Advancing consumer neuroscience.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 257, doi. 10.1007/s11002-014-9306-1
    By:
    • Smidts, Ale;
    • Hsu, Ming;
    • Sanfey, Alan;
    • Boksem, Maarten;
    • Ebstein, Richard;
    • Huettel, Scott;
    • Kable, Joe;
    • Karmarkar, Uma;
    • Kitayama, Shinobu;
    • Knutson, Brian;
    • Liberzon, Israel;
    • Lohrenz, Terry;
    • Stallen, Mirre;
    • Yoon, Carolyn
    Publication type:
    Article
    2
    3

    Structural models of complementary choices.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 245, doi. 10.1007/s11002-014-9309-y
    By:
    • Berry, Steve;
    • Khwaja, Ahmed;
    • Kumar, Vineet;
    • Musalem, Andres;
    • Wilbur, Kenneth;
    • Allenby, Greg;
    • Anand, Bharat;
    • Chintagunta, Pradeep;
    • Hanemann, W.;
    • Jeziorski, Przemek;
    • Mele, Angelo
    Publication type:
    Article
    4

    How do firms make money selling digital goods online?

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 331, doi. 10.1007/s11002-014-9310-5
    By:
    • Lambrecht, Anja;
    • Goldfarb, Avi;
    • Bonatti, Alessandro;
    • Ghose, Anindya;
    • Goldstein, Daniel;
    • Lewis, Randall;
    • Rao, Anita;
    • Sahni, Navdeep;
    • Yao, Song
    Publication type:
    Article
    5

    Consumer substitution decisions: an integrative framework.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 305, doi. 10.1007/s11002-014-9313-2
    By:
    • Hamilton, Rebecca;
    • Thompson, Debora;
    • Arens, Zachary;
    • Blanchard, Simon;
    • Häubl, Gerald;
    • Kannan, P.;
    • Khan, Uzma;
    • Lehmann, Donald;
    • Meloy, Margaret;
    • Roese, Neal;
    • Thomas, Manoj
    Publication type:
    Article
    6
    7

    The interrelationships between brand and channel choice.

    Published in:
    Marketing Letters, 2014, v. 25, n. 3, p. 319, doi. 10.1007/s11002-014-9305-2
    By:
    • Neslin, Scott;
    • Jerath, Kinshuk;
    • Bodapati, Anand;
    • Bradlow, Eric;
    • Deighton, John;
    • Gensler, Sonja;
    • Lee, Leonard;
    • Montaguti, Elisa;
    • Telang, Rahul;
    • Venkatesan, Raj;
    • Verhoef, Peter;
    • Zhang, Z.
    Publication type:
    Article
    8