Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 235, doi. 10.1007/s11002-013-9251-4
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2014 AND VI 25 AND IP 2
Results: 10
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Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers' vigilance against manipulation.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 109, doi. 10.1007/s11002-013-9247-0
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- Publication type:
- Article
3
Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance.
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- Marketing Letters, 2014, v. 25, n. 2, p. 153, doi. 10.1007/s11002-013-9248-z
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- Publication type:
- Article
4
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role.
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- Marketing Letters, 2014, v. 25, n. 2, p. 123, doi. 10.1007/s11002-013-9231-8
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- Article
5
Product recalls and the moderating role of brand commitment.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 179, doi. 10.1007/s11002-013-9250-5
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- Publication type:
- Article
6
Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 167, doi. 10.1007/s11002-013-9249-y
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- Publication type:
- Article
7
An empirical investigation of consumers' willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 139, doi. 10.1007/s11002-013-9235-4
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- Publication type:
- Article
8
Predicting future purchases with the Poisson log-normal model.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 219, doi. 10.1007/s11002-013-9254-1
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- Publication type:
- Article
9
New product preannouncements, advertising investments, and stock returns.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 207, doi. 10.1007/s11002-013-9253-2
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- Publication type:
- Article
10
Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents.
- Published in:
- Marketing Letters, 2014, v. 25, n. 2, p. 193, doi. 10.1007/s11002-013-9252-3
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- Publication type:
- Article