Works matching IS 09230645 AND DT 2013 AND VI 24 AND IP 2
Results: 8
Is money really the root of all evil? The impact of priming money on consumer choice.
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- Marketing Letters, 2013, v. 24, n. 2, p. 119, doi. 10.1007/s11002-013-9224-7
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- Article
Why money meanings matter in decisions to donate time and money.
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- Marketing Letters, 2013, v. 24, n. 2, p. 109, doi. 10.1007/s11002-012-9215-0
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- Article
When a celebrity endorser is disgraced: A twenty-five-year event study.
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- Marketing Letters, 2013, v. 24, n. 2, p. 131, doi. 10.1007/s11002-013-9229-2
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- Article
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace.
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- Marketing Letters, 2013, v. 24, n. 2, p. 165, doi. 10.1007/s11002-012-9210-5
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- Article
Do sustainable products make us prevention focused?
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- Marketing Letters, 2013, v. 24, n. 2, p. 177, doi. 10.1007/s11002-012-9221-2
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- Article
Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products.
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- Marketing Letters, 2013, v. 24, n. 2, p. 191, doi. 10.1007/s11002-013-9234-5
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- Article
Celebrity endorsers' performance on the 'ground' and on the 'floor'.
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- Marketing Letters, 2013, v. 24, n. 2, p. 143, doi. 10.1007/s11002-012-9212-3
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- Article
Search engine advertisements: The impact of advertising statements on click-through and conversion rates.
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- Marketing Letters, 2013, v. 24, n. 2, p. 151, doi. 10.1007/s11002-013-9226-5
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- Article