Opposing effects of sociodemographic variables on price knowledge.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 29, doi. 10.1007/s11002-012-9201-6
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2013 AND VI 24 AND IP 1
Results: 8
1
2
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 1, doi. 10.1007/s11002-012-9217-y
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- Publication type:
- Article
3
Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 97, doi. 10.1007/s11002-012-9205-2
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- Publication type:
- Article
4
Consumers' online responses to the death of a celebrity.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 43, doi. 10.1007/s11002-012-9202-5
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- Publication type:
- Article
5
Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 71, doi. 10.1007/s11002-012-9204-3
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- Publication type:
- Article
6
Can a print publication be equally effective online? Testing the effect of medium type on marketing communications.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 85, doi. 10.1007/s11002-012-9209-y
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- Publication type:
- Article
7
Payment method and perceptions of ownership.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 57, doi. 10.1007/s11002-012-9203-4
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- Publication type:
- Article
8
Customer satisfaction as a buffer against sentimental stock-price corrections.
- Published in:
- Marketing Letters, 2013, v. 24, n. 1, p. 13, doi. 10.1007/s11002-012-9219-9
- By:
- Publication type:
- Article