Why consumers respond differently to absolute versus percentage descriptions of quantities.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 943, doi. 10.1007/s11002-012-9189-y
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2012 AND VI 23 AND IP 4
Results: 8
1
2
The relative performance of different methods for selecting creative marketing personnel.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 973, doi. 10.1007/s11002-012-9198-x
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- Publication type:
- Article
3
Understanding consumers' multichannel choices across the different stages of the buying process.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 987, doi. 10.1007/s11002-012-9199-9
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- Publication type:
- Article
4
The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 959, doi. 10.1007/s11002-012-9197-y
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- Publication type:
- Article
5
Consumer acceptance of the mobile Internet.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 917, doi. 10.1007/s11002-012-9206-1
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- Publication type:
- Article
6
More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 1019, doi. 10.1007/s11002-012-9208-z
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- Publication type:
- Article
7
Product survival analysis for the App Store.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 929, doi. 10.1007/s11002-012-9207-0
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- Publication type:
- Article
8
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context.
- Published in:
- Marketing Letters, 2012, v. 23, n. 4, p. 1005, doi. 10.1007/s11002-012-9200-7
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- Publication type:
- Article