Competitive effects of informative advertising in distribution channels.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 561, doi. 10.1007/s11002-011-9161-2
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2012 AND VI 23 AND IP 3
Results: 28
1
2
Make me special: Gender differences in consumers' responses to loyalty programs.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 545, doi. 10.1007/s11002-011-9160-3
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- Publication type:
- Article
3
Consumers' evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 531, doi. 10.1007/s11002-011-9158-x
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- Publication type:
- Article
4
What type of framing message is more appropriate with nine-ending pricing?
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 603, doi. 10.1007/s11002-012-9164-7
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- Publication type:
- Article
5
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 585, doi. 10.1007/s11002-012-9163-8
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- Publication type:
- Article
6
The effect of a no-pain, no-gain lay theory on product efficacy perceptions.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 517, doi. 10.1007/s11002-012-9165-6
- By:
- Publication type:
- Article
7
It's all in the mindset: Effects of varying psychological distance in persuasive messages.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 615, doi. 10.1007/s11002-012-9166-5
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- Publication type:
- Article
8
Strategic orientations in a competitive context: The role of strategic orientation differentiation.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 629, doi. 10.1007/s11002-012-9167-4
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- Publication type:
- Article
9
Battle royal: Zero-price effect vs relative vs referent thinking.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 661, doi. 10.1007/s11002-012-9169-2
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- Publication type:
- Article
10
When hedonic products help regulate my mood.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 701, doi. 10.1007/s11002-012-9172-7
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- Publication type:
- Article
11
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 683, doi. 10.1007/s11002-012-9171-8
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- Publication type:
- Article
12
Correcting the t statistic for measurement error.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 671, doi. 10.1007/s11002-012-9170-9
- By:
- Publication type:
- Article
13
Competitive channel relationship management: When resellers establish competing manufacturer relationships.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 645, doi. 10.1007/s11002-012-9168-3
- By:
- Publication type:
- Article
14
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 905, doi. 10.1007/s11002-012-9173-6
- By:
- Publication type:
- Article
15
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 719, doi. 10.1007/s11002-012-9174-5
- By:
- Publication type:
- Article
16
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 731, doi. 10.1007/s11002-012-9175-4
- By:
- Publication type:
- Article
17
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 745, doi. 10.1007/s11002-012-9176-3
- By:
- Publication type:
- Article
18
Revisiting low price guarantees: Does consumer versus retailer governance matter?
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 777, doi. 10.1007/s11002-012-9178-1
- By:
- Publication type:
- Article
19
Sequential market basket analysis.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 505, doi. 10.1007/s11002-012-9181-6
- By:
- Publication type:
- Article
20
The timing and context of consumer decisions.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 793, doi. 10.1007/s11002-012-9182-5
- By:
- Publication type:
- Article
21
Using discrete choice experiments to estimate willingness-to-pay intervals.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 761, doi. 10.1007/s11002-012-9177-2
- By:
- Publication type:
- Article
22
When counterfeits raise the appeal of luxury brands.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 807, doi. 10.1007/s11002-012-9190-5
- By:
- Publication type:
- Article
23
A mathematical reformulation of the reference price.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 839, doi. 10.1007/s11002-012-9192-3
- By:
- Publication type:
- Article
24
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 869, doi. 10.1007/s11002-012-9194-1
- By:
- Publication type:
- Article
25
On the optimal number of advertising slots in a generalized second-price auction.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 851, doi. 10.1007/s11002-012-9193-2
- By:
- Publication type:
- Article
26
The boomerang effect of mandatory sanitary messages to prevent obesity.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 883, doi. 10.1007/s11002-012-9195-0
- By:
- Publication type:
- Article
27
How consumers use product reviews in the purchase decision process.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 825, doi. 10.1007/s11002-012-9191-4
- By:
- Publication type:
- Article
28
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information.
- Published in:
- Marketing Letters, 2012, v. 23, n. 3, p. 893, doi. 10.1007/s11002-012-9196-z
- By:
- Publication type:
- Article