Detecting the impact of market factors on sales takeoff times of analog cellular telephones.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 197, doi. 10.1007/s11002-010-9114-1
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2011 AND VI 22 AND IP 2
Results: 7
1
2
A threshold model for respondent heterogeneity.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 133, doi. 10.1007/s11002-010-9115-0
- By:
- Publication type:
- Article
3
How humor in advertising works: A meta-analytic test of alternative models.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 115, doi. 10.1007/s11002-010-9116-z
- By:
- Publication type:
- Article
4
The value of celebrity endorsements: A stock market perspective.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 147, doi. 10.1007/s11002-010-9117-y
- By:
- Publication type:
- Article
5
The role of brands in recruitment: A mixed-brand strategy approach.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 165, doi. 10.1007/s11002-010-9119-9
- By:
- Publication type:
- Article
6
The effects of advertisement picture likeability on information search and brand choice.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 101, doi. 10.1007/s11002-010-9118-x
- By:
- Publication type:
- Article
7
The out-of-region bias: Distance estimations based on geographic category membership.
- Published in:
- Marketing Letters, 2011, v. 22, n. 2, p. 181, doi. 10.1007/s11002-010-9120-3
- By:
- Publication type:
- Article