Results: 6
A social network analysis of customer-level revenue distribution.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 15, doi. 10.1007/s11002-009-9099-9
- By:
- Publication type:
- Article
Deriving joint space positioning maps from consumer preference ratings.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 1, doi. 10.1007/s11002-009-9100-7
- By:
- Publication type:
- Article
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 31, doi. 10.1007/s11002-010-9101-6
- By:
- Publication type:
- Article
To seek variety or uniformity: The role of culture in consumers' choice in a group setting.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 49, doi. 10.1007/s11002-010-9102-5
- By:
- Publication type:
- Article
Fee or free? How much to add on for an add-on.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 65, doi. 10.1007/s11002-010-9112-3
- By:
- Publication type:
- Article
Advertising competition and industry channel structure.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 79, doi. 10.1007/s11002-010-9113-2
- By:
- Publication type:
- Article