A social network analysis of customer-level revenue distribution.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 15, doi. 10.1007/s11002-009-9099-9
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2011 AND VI 22 AND IP 1
Results: 6
1
2
Deriving joint space positioning maps from consumer preference ratings.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 1, doi. 10.1007/s11002-009-9100-7
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- Publication type:
- Article
3
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 31, doi. 10.1007/s11002-010-9101-6
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- Publication type:
- Article
4
To seek variety or uniformity: The role of culture in consumers' choice in a group setting.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 49, doi. 10.1007/s11002-010-9102-5
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- Publication type:
- Article
5
Fee or free? How much to add on for an add-on.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 65, doi. 10.1007/s11002-010-9112-3
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- Publication type:
- Article
6
Advertising competition and industry channel structure.
- Published in:
- Marketing Letters, 2011, v. 22, n. 1, p. 79, doi. 10.1007/s11002-010-9113-2
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- Publication type:
- Article