A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt.
- Published in:
- Marketing Letters, 2010, v. 21, n. 4, p. 385, doi. 10.1007/s11002-009-9093-2
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2010 AND VI 21 AND IP 4
Results: 6
1
2
What you see may not be what you get: Asking consumers what matters may not reflect what they choose.
- Published in:
- Marketing Letters, 2010, v. 21, n. 4, p. 335, doi. 10.1007/s11002-009-9098-x
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- Article
3
The economics of demonstrations: The effect of competition on demonstration and pricing strategies.
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- Marketing Letters, 2010, v. 21, n. 4, p. 351, doi. 10.1007/s11002-009-9094-1
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- Article
4
Putting market-facing technology to work: Organizational drivers of CRM performance.
- Published in:
- Marketing Letters, 2010, v. 21, n. 4, p. 365, doi. 10.1007/s11002-009-9096-z
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- Publication type:
- Article
5
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination.
- Published in:
- Marketing Letters, 2010, v. 21, n. 4, p. 413, doi. 10.1007/s11002-009-9097-y
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- Publication type:
- Article
6
Consumption-related emotions over time: Fit between prediction and experience.
- Published in:
- Marketing Letters, 2010, v. 21, n. 4, p. 397, doi. 10.1007/s11002-009-9090-5
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- Publication type:
- Article