The embedded sales force: Connecting buying and selling organizations.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 239, doi. 10.1007/s11002-010-9106-1
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2010 AND VI 21 AND IP 3
Results: 9
1
2
Marketing modeling reality and the realities of marketing modeling.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 317, doi. 10.1007/s11002-010-9110-5
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- Publication type:
- Article
3
Calculating, creating, and claiming value in business markets: Status and research agenda.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 287, doi. 10.1007/s11002-010-9108-z
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- Publication type:
- Article
4
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 301, doi. 10.1007/s11002-010-9109-y
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- Publication type:
- Article
5
Introduction to the Special Issue on B2B Research.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 207, doi. 10.1007/s11002-010-9103-4
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- Publication type:
- Article
6
Empirical models of manufacturer-retailer interaction: A review and agenda for future research.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 273, doi. 10.1007/s11002-010-9107-0
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- Publication type:
- Article
7
Sales force modeling: State of the field and research agenda.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 255, doi. 10.1007/s11002-010-9111-4
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- Publication type:
- Article
8
Channel design, coordination, and performance: Future research directions.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 223, doi. 10.1007/s11002-010-9105-2
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- Publication type:
- Article
9
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities.
- Published in:
- Marketing Letters, 2010, v. 21, n. 3, p. 211, doi. 10.1007/s11002-010-9104-3
- By:
- Publication type:
- Article