Works matching IS 09230645 AND DT 2010 AND VI 21 AND IP 2
Results: 1
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation.
- Published in:
- Marketing Letters, 2010, v. 21, n. 2, p. 175, doi. 10.1007/s11002-009-9086-1
- By:
- Publication type:
- Article